The Practical Futurist Podcast

Episode 10: The Future of Data with Lauren Walker

September 23, 2019 Season 1 Episode 10
The Practical Futurist Podcast
Episode 10: The Future of Data with Lauren Walker
Chapters
00:01:27
What does a Chief Data Officer do?
00:02:14
Data as a front and back office activity
00:02:48
Data is an asset like goodwill
00:03:00
The right organisational design is key
00:03:47
Digital Transformation consulting worth $44Bn
00:04:23
How do we tame the data we hold?
00:05:07
We're drowning in data
00:08:33
The evolution of data scientists
00:09:24
The evolving role of the CMO
00:12:43
The Great Hack doccumentary
00:13:51
Facebook is a weaponised data machine
00:15:19
The value exchange
00:16:27
Digital Agents disrupting advertising
00:19:11
Social Media influencers
00:20:45
The Attention Economy
00:21:58
The skills required
00:22:53
Lauren went to scripting camp
00:24:05
What does it mean to be a "Data Person"?
00:24:41
Understanding confirmation bias
00:25:56
Salesforce + Google a powerful combination
00:27:04
Key trends in a post-GDPR world
00:29:05
Content that is worthwile
00:30:12
Managing your own personal data
00:33:15
Three things for next week
00:33:22
Watch the big hack on Netflix
00:33:34
Download your personal data
00:33:43
Check your phone settings
00:34:05
Voice search is the next search
00:34:48
Find out more about Lauren
The Practical Futurist Podcast
Episode 10: The Future of Data with Lauren Walker
Sep 23, 2019 Season 1 Episode 10
Andrew Grill
Lauren Walker, Chief Operating & Data Officer in EMEA for Dentsu Aegis speaks with Futurist Keynote Speaker Andrew Grill about the future of data
Show Notes Chapter Markers

In Episode 10 we speak with Lauren Walker, who is the Chief Operating & Data Officer in EMEA for leading agency Dentsu Aegis.

Lauren joined the group in 2017 from IBM and leads a team of more than 600 people across operations, market research, social science, digital and data science, and engineering.

She spent a decade at IBM with a raft of senior roles - most recently head of data strategy partnerships for Europe.

Lauren was also director of competitive strategy at Choicepoint, now part of LexisNexis, and spent two years as a special advisor to the Director of the White House in Washington DC.

In this fascinating podcast we covered the world of data and looked at what's next.

Disclaimer: Lauren's comments are her own and not that of her employer.

For more on Andrew - what he speaks about and replays of recent talks, please visit futurist.london or follow @andrewgrill



What does a Chief Data Officer do?
Data as a front and back office activity
Data is an asset like goodwill
The right organisational design is key
Digital Transformation consulting worth $44Bn
How do we tame the data we hold?
We're drowning in data
The evolution of data scientists
The evolving role of the CMO
The Great Hack doccumentary
Facebook is a weaponised data machine
The value exchange
Digital Agents disrupting advertising
Social Media influencers
The Attention Economy
The skills required
Lauren went to scripting camp
What does it mean to be a "Data Person"?
Understanding confirmation bias
Salesforce + Google a powerful combination
Key trends in a post-GDPR world
Content that is worthwile
Managing your own personal data
Three things for next week
Download your personal data
Check your phone settings
Voice search is the next search
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